A bit about myself

I’m Carolina, a UX/UI Designer with 10 years of experience turning complex B2B SaaS challenges into clear workflows and polished interfaces. I enjoy working in cross-functional teams, where ideas evolve through collaboration and clarity. Having worked remotely across Europe in English, Spanish, and French, I’ve learned to bring structure into ambiguity — whether defining early-stage visions, facilitating workshops to align teams, or exploring how AI can support decision-making in modern products.

I’m originally from the south of Spain, and that probably explains my social, warm and adaptable nature. Outside of design, photography helps me slow down and pay attention to the details, and traveling feeds my curiosity for other cultures and ways of thinking — a mindset I bring into my work. I value transparency, empathy and collaboration, and I thrive in environments where teams enjoy building meaningful products together.

Experience

2024 -2026

UX Designer at Amadeus (consultant)

- Designed workflows and high-fidelity interfaces for Nevio, a SaaS B2B platform helping airlines manage and customise their products.
- Facilitated alignment between product, tech, and business teams through structured workshops and UX sessions during early-stage MVP definition.
- Contributed to AI-assisted solutions by co-creating user flows and high-fidelity prototypes for an internal assistant concept that ranked 2nd in a company hackathon.
- Improved the design system by enhancing components with tokens and variables for better scalability across products.

2021 -2024

Lead Product Designer & Product Owner for Aviation Job Search (Friday Media Group)

- Guide product strategy and vision, by collaborating in a cross-functional team
- Define user stories and prioritise features in the roadmap for development
- Create user flows, wireframes and interactive prototypes with a user-centric approach
- Conduct user research, continuous improvement validation by metrics and KPIs

2021 -2022

Product Design Lead at Friday Media Group

- Lead and mentor a team of 3 product designers
- Ensure consistency to design principles and brand guidelines
- Market research, identify opportunities for improvement
- Weekly design reviews and critique sessions

2017 -2022

Product Designer (UX/UI) at Friday Media Group

- Design new websites and platforms, iOS and Android app design
- Improvement of existing products, creating prototypes for user testing
- Creation and maintenance of the component libraries
- Diagrams, user flows, wireframes and interactive prototypes creation

2015 -2017

UI / UX Designer at ReviewPro

- Product analysis and concept ideation
- Usability and information architecture
- Creation of the component library
- Diagrams, user flows, wireframes and interactive prototypes creation

2014 -2015

Graphic Designer Internship at Exterion Media

Education

2025

AI for UX Design - Design lab

2023

Product Growth - Reforge program

2011 -2015

Design degree at Universidad Complutense de Madrid

My way of working

Discover

My first step is understanding the user, rather than simply assume what they need, I try to get to the bottom of their problems. Depending on the timelines and resources I can apply different quantitative and quality research methods.

Define

The insights gathered from the discovery phase help me defining the problem in a different way and identify opportunities. When the problem statement is clearly defined,   I seek inspiration from elsewhere and define flows and goals.

Develop

I like to formulate opportunities on low to medium fidelity prototypes, that help the conversation moving forward. Co-designing with the team and taking feedback on board is present during all the product circle, both in the designing and coding phases.

Deliver

I hand off high working fidelity prototypes that assist the development.  Testing out the different solutions at small-scale, rejecting those that will not work and improving the ones that will. Focusing always on quick wins that lead towards our bigger mission. Measure results and iterate if needed.